Companies looking to make video creation easier through AI and avatars must not only race to increase realism and add in a sliding scale for emotional expression, etc., but they must also ensure the safety of users and the credibility of their own platforms. In other words, the race is on, in a few ways. An Israeli company called D-ID actually demo'd their tech at Disrupt 2021, showing how they can take a still image of a person and turn it into video content. Synthesia isn't the only company doing work in its problem space. The startup takes that a step further with the ability to create videos featuring an avatar that looks and feels like a real person, either an unknown actor or the CEO of your own company. Canva also launched its own video product recently, focusing more on turning existing designs and slide decks into animated, lively videos. The $40 billion Australian startup shot up like a rocket after unlocking the ability to design - anything - for the rest of the organization outside of the design department. The "anyone can make video" concept gives me very strong Canva vibes.
#SYNTHESIA AI 50M SERIES KLEINER PERKINS SERIES#
Synthesia’s AI video generation platform hooks $12.5 million Series A led by FirstMark
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